Fostering Corporate Ties with Floral Gifts
Over several years, we have learned that effective corporate gifting isn't about flawless bouquets—it's about grasping the nuanced craft of professional relationships and timely gestures that carry the greatest impact.
How We Cracked the Corporate Gifting Puzzle
In a previous year, we kept hearing the same complaint from corporate clients: "Lovely blooms, but they showed up after the meeting was over." That's when we understood we weren't simply delivering flowers—we were stewarding moments that could influence professional relationships.
The Timing Revolution We Fell Into
Our breakthrough emerged when a frazzled client in 2024 faced a key investor meeting pulled forward by three hours, requiring delivery synchronized. Rather than declaring it unfeasible, we devised what we now label "flex-timing" — designs that look flawless whether they arrive at 9 AM or 2 PM.
"Today we craft arrangements that feature several high points across the day, so your flowers never seem to be waiting."
Our Approach to Solving Problems
We crafted this method after seeing well-meaning gestures create awkward moments instead of genuine connections.
The Contextual Exploration Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a challenging restructuring announcement. Now we ask the questions that florists usually skip: What’s happening in your business right now? What mood are you operating in?
Recent example: A client wanted to celebrate a partnership, but noted their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that teams can’t sustain become awkward after a short while. We learned to design for real office settings—air conditioning, varying light, busy receptionists who might forget to water.
Our "office-hardy" selections include blooms that dry gracefully rather than wilt dramatically, and arrangements that feel intentional even if they aren’t perfectly maintained after a busy week.
The Follow-Through Innovation
We found that the real impact happens after delivery. A client said visitors were still asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Cole
Lead Design Curator
Former hospitality manager who kept noticing how flowers shape guest experiences in luxury hotels. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Reed
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Jordan focuses on timing, cultural nuances, and the delicate craft of cultivating business relationships via meaningful gifts.
